⊗ How much does switching costs prevent your customers from churning? Rank your business model’s performance (0:bad, 10:excellent) for each of the following questions: Make sure everything on the left side of the canvas is needed to support the right side of the canvas. Take a step back check if every customer segment is linked to a value proposition and a revenue stream. In that case ask the different departments to map out their own business models. Tip! If you work for a large organization you might find varying value propositions and business models. That way you easily see if for each segment there is a value proposition and a revenue stream.ĭon’t mix ideas for a future state with what is going on right now, and don’t mix different departments! Tip! If you have multiple customer segments it is best to pick a colour for each segment in the post-it notes you use. Link up the building blocks: every value proposition needs a customer segment and a revenue stream! When everything is on the board, take a step back. TIP! Try to make your criteria as clear as possible, so that you and others will still understand what they mean in three months time. Start by mapping out the business on a high level: only the most important, vital aspects of the business model. ⊗ Allow yourself 45-60 minutes of undisturbed time ⊗ Have plenty of sticky notes and markers ready ⊗ Print or draw the canvas on a big sheet of paper ⊗ Get the right team of 3-5 people together And, you’ll uncover vital information about how other businesses, maybe even very successful businesses, have created their own spaces in the market.
You’ll have a clearer picture of just how customers’ needs are met across the entire industry, not just in your company.
Armed with this information you’ll have deep insight into what customers want and what they are willing to pay for. Choose some competitors and map their business models. You can learn a lot from your competition.
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